The clients' request - besides naming her new hair salon Opulence - was that the name would fit exactly in the façade space. The size of this T shaped wall was very narrow and long, which made me think the name would have to stretch out (by using a wider sans serif typographic style) in order to be legible, to fit in and yet have a classy look. The client also wished to have the letter P positioned on the vertical wall between the two windows.

I came up with an idea of incorporating hairdressers’ scissors into the logo itself, with slight tweaks and maintaining a minimalistic approach, I used half of the scissors to form the letter P and the finger ring with the finger rest of the other half for the letter O. By doing that an individual would immediately connect the name Opulence with a hair salon, for what it is.

Sadly, the client insisted on having a specific type and after numerous attempts of persuasion, she went for the below font.